Azelis and Chemetall Expand Distribution Partnership in Canada’s Surface Treatment Market

Chemetall, the surface treatment global business unit of BASF Coatings, and Azelis, an innovation service provider in the speciality chemicals and food ingredients industry, have expanded their distribution partnership in Canada. Under the expanded agreement, Azelis has been appointed to distribute Chemetall’s surface treatment solutions for general industrial applications across the country.

The expanded partnership highlights the complementary strengths of Azelis and Chemetall and their shared commitment to delivering high customer value. Azelis’ digital tools and platforms have played a key role in strengthening the collaboration. Through Azelis’ customer portals, clients can easily access Chemetall’s advanced surface treatment technologies and solutions. Supported by Azelis’ strong regional market knowledge, technical expertise, and local service, the portals offer 24/7 access to technical and safety documents, as well as the ability to place orders and request samples.

"Partnering with Azelis represents a strategic initiative that supports our goal of providing customers with industry-leading Chemetall solutions while capturing emerging market opportunities," said Karlheinz Zander, BASF’s Vice President Surface Treatment North America. "Our collaboration with Azelis strengthens our ability to deliver tailored, innovative solutions to customers across Canada and reinforces our commitment to supporting the growth of the surface treatment industry in this region."

"We're excited to deepen our relationship with Chemetall and broaden our partnership throughout Canada. Our demonstrated success in other regions, combined with our technical capabilities, market intelligence, and strong customer connections, creates a solid platform for this new phase in the Americas. Through our responsive and locally focused strategy, we're dedicated to providing customised support and accelerating growth," commented Alex Graham, Managing Director, Azelis Canada.

Source: Chemetall