Azelis and Chemetall Strengthen Distribution Partnership for Surface Treatment Solutions in Canada
- irl
- 5 days ago
- 1 min read
Chemetall, the global surface treatment business unit of BASF Coatings, has expanded its distribution partnership with Azelis, a leading innovation service provider in specialty chemicals and food ingredients, in Canada. Under the expanded agreement, Azelis will now distribute Chemetall’s surface treatment solutions for general industrial applications across the Canadian market.
This strengthened partnership reflects the complementary strengths of both companies and their shared focus on delivering enhanced customer value. Azelis’s advanced digital tools and platforms played a key role in deepening the collaboration. Through Azelis’s customer portals, clients can conveniently access Chemetall’s high-performance surface treatment technologies, along with technical and safety documentation, order placement, and sample requests. Supported by Azelis’s strong regional market expertise, technical capabilities, and local customer service, these platforms provide seamless 24/7 access and improved customer support across Canada.
"Partnering with Azelis represents a strategic initiative that supports our goal of providing customers with industry-leading Chemetall solutions while capturing emerging market opportunities," said Karlheinz Zander, BASF’s Vice President Surface Treatment North America. "Our collaboration with Azelis strengthens our ability to deliver tailored, innovative solutions to customers across Canada and reinforces our commitment to supporting the growth of the surface treatment industry in this region."
"We're excited to deepen our relationship with Chemetall and broaden our partnership throughout Canada. Our demonstrated success in other regions, combined with our technical capabilities, market intelligence, and strong customer connections, creates a solid platform for this new phase in the Americas. Through our responsive and locally focused strategy, we're dedicated to providing customised support and accelerating growth," commented Alex Graham, Managing Director, Azelis Canada.
Source: Azelis
