Azelis Expands Partnership with BASF to Distribute Keropur Fuel Additives Across Middle East and Africa

Azelis, a leading innovation service provider in the specialty chemicals and food ingredients industry, has entered into a new distribution agreement with BASF for its fuel additives portfolio in the Middle East and Africa (MEA). Effective immediately, Azelis will distribute BASF’s Keropur fuel additive technologies across all MEA countries under its Performance Chemicals segment.

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• Customers gain access to Keropur fuel additive technologies, backed by Azelis’s technical expertise, in-depth local market knowledge, and dependable regional supply network.

• BASF is expanding the reach of its fuel additives portfolio in the Middle East and Africa through a partnership with a technically proficient distributor that offers strong market access and well-established customer relationships.

• Azelis is strengthening its performance chemicals portfolio with the addition of a complementary fuel additives product line, enabling a more comprehensive offering for customers in the fuels market.

The collaboration reflects the complementary strengths of both companies. BASF brings a well-established portfolio of fuel additive technologies designed to improve fuel efficiency and engine performance, while Azelis contributes strong market knowledge, established customer relationships, and technical support capabilities across the Middle East and Africa (MEA) region.

Dmitriy Tarasov, Market Segment Director Performance Chemicals at Azelis EMEA, adds: “Expanding our fuel additives offering with BASF’s established technologies strengthens how we support customers across the Middle East and Africa.  By combining BASF’s expertise in fuel additives with Azelis’s local presence and technical support, we are well-positioned to support customers in achieving improved fuel performance and operational efficiency.”

Roland Merten, Head of Sales Management EMEA, Fuel Additives at BASF, comments: “Partnering with Azelis opens new opportunities for our fuel additives business. Their strong distribution platform and deep market knowledge in growth regions make them an excellent partner as we expand access to our Keropur® technologies and continue supporting innovation across the fuel industry.”

The deep technical expertise of its teams across EMEA, the Americas, and Asia Pacific drives Azelis's innovation capabilities. The group integrates market insights with ingredient knowledge and formulation expertise to develop innovative solutions. Through this approach, Azelis supports its partners in creating new and sustainable products in an efficient manner. Close collaboration between its technical, sales, marketing, and business development teams enables the company to transform ideas into ready-to-launch concepts. Azelis remains focused on anticipating customer-specific needs, advancing innovation, and supporting customers throughout their product development journey.

Source: Azelis