top of page

Cloverdale Leverages Celanese’s Carbon Capture and Utilization (CCU) Technology for Sustainable Paints Solutions

irl

Cloverdale Paint announced a partnership with Celanese Corporation, a global specialty materials and chemical firm, to use its carbon capture and utilization (CCU) technology to develop new sustainable paint solutions for the market.


Celanese has developed a process for turning waste emissions into renewable feedstocks using CCU. The technique captures industrial CO2 emissions that would otherwise be released into the environment and uses hydrogen to chemically transform the collected CO2 into a methanol building block that is a component of vinyl acetate-based emulsions used as a raw ingredient in paint manufacture. This approach uses less fossil fuels, fosters a circular economy, and emits much less CO2 than previous procedures. CCU and fossil-fuel-based feedstocks are mixed yet correctly recorded via mass balance accounting, promoting openness and responsibility for sustainable content.


Cloverdale Paint's relationship with Celanese draws on both businesses' efforts to sustainability and innovation. Overall, this agreement is estimated to use more than 1 million pounds of CO2 emissions in Cloverdale Paint's products each year.


“Our Green Guarantee showcases our commitment to a greener economy and environmental accountability through utilizing sustainable materials, optimizing processes to minimize waste, and reducing our carbon footprint throughout every phase of the company’s operations,” said Cloverdale Paint's president and chief operating officer, Darrin Noble. “Our coatings are formulated not only for performance and longevity but also with a steadfast focus on sustainability, ensuring they actively contribute to environmental conservation. We uphold the highest environmental standards while delivering exceptional products that enable environmentally responsible choices. Partnering with Celanese is a significant step forward not just for Cloverdale Paint, but the paint industry as a whole.”


“We are pleased to collaborate with Cloverdale Paint and harness the power of CCU to accelerate low-carbon options across an industry that plays a critical role in everyday life,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “This illustrates just one example of the potential opportunity from CCU as a strong option to reduce the carbon footprint of products while also creating a more circular economy.”



Source: Celanese




2 views

Comments


Contact Us

Tel: +44 20 8832 7830

irl@brggroup.com

  • Facebook Social Icon
  • LinkedIn Social Icon
  • Twitter Social Icon

© Copyright 2024, BRG Enterprise Solutions Ltd. All Rights Reserved.

Newsletter Sign Up

Thank you for subscribing!

bottom of page