Diamond Vogel has announced the creation of a new business unit called Consumer Coating Solutions.

Diamond Vogel has introduced Consumer Coating Solutions, a new business unit designed to support its retail brands, Old Masters and Van Sickle. Both brands are prominent in offering innovative and market-driven solutions to the independent paint and hardware sector.

“The creation of Consumer Coating Solutions streamlines our consumer brands portfolio by unifying our sales efforts and support under one cohesive organization,” explains Jeff Powell, Diamond Vogel President and CEO. “Our aim is to deliver consumer-focused solutions that elevate the retail experience for our dealers and distributors. This new business unit underscores our commitment to driving consumer satisfaction and retail excellence.”

Consumer Coating Solutions will be headed by Robert D. Reints, who takes on the role of Director. With his extensive industry experience and strong relationships built during his leadership of the Old Masters brand, Reints is uniquely qualified to lead this unified sales initiative.

Source: Diamond Vogel