Do it Best Group Partners with Sherwin-Williams to Expand Paint Solutions for Independent Retailers

Do it Best Group and The Sherwin-Williams Company have established a long-term strategic partnership aimed at enhancing paint offerings for Do it Best members and True Value retailers. The collaboration leverages Do it Best Group’s strong retailer network, brand portfolio, and channel expertise alongside Sherwin-Williams’ manufacturing capabilities, product innovation, and robust supply chain infrastructure to drive growth and strengthen the paint category across independent retail channels.

Under the terms of the agreement, Do it Best Group will continue to own and oversee the EasyCare and Best Look paint brands, maintaining responsibility for product quality, brand management, marketing initiatives, promotional activities, and overall commercial strategy. EasyCare will remain exclusively available through True Value retailers, while Best Look will continue to be offered solely to Do it Best members.

As part of the partnership, Sherwin-Williams will take over the manufacturing of EasyCare products while continuing to produce Best Look paints. This arrangement is expected to enhance production stability, strengthen supply chain reliability, and ensure long-term operational resilience for both brands.

The partnership agreement also includes Sherwin-Williams’ acquisition of the Majic and Shur-Line brands. Despite the ownership transition, exclusive distribution rights for these brands will be maintained for Do it Best members and True Value retailers within the independent and company-owned hardware retail channel.

“This partnership allows us to keep control of the brands and the retailer experience while adding the scale and innovation of a global leader in the paints and coatings industry,” said Do it Best Group CEO Dan Starr. “It is a smart, future-focused move that strengthens what we can deliver in the category.”

“We are proud to expand our relationship with Do it Best Group and support the continued growth of these important brands and the retailers they serve,” said Todd Rea, Sherwin-Williams president, Consumer Brands Group.

Source: Do it Best Group