Hubergroup Chemicals launches ELARA: customized additive solutions for coatings, inks, and related applications

Hubergroup Chemicals is expanding its portfolio with the introduction of ELARA, a new brand of high-performance additives. This launch marks a major milestone in the company’s transformation from a supplier of printing ink raw materials to a full-scale partner for the coatings, inks, and adhesives industries. ELARA will officially debut at PAINT INDIA 2026 in Mumbai, presenting a well-structured additive portfolio designed to help formulators navigate today’s complex technical and regulatory landscape.

As market demands evolve toward higher performance, stricter regulatory compliance, and greater sustainability, additives have emerged as essential enablers of modern formulations. Hubergroup Chemicals is addressing these needs with ELARA—a product range that blends scientific precision with practical versatility, catering to a wide spectrum of application areas.

“With ELARA, we are taking another decisive step in our strategic transformation,” says Premal A. Desai, CEO of hubergroup. “We are expanding our horizons beyond traditional applications and positioning hubergroup Chemicals as a strong, future-oriented partner for formulators worldwide. ELARA stands for our ambition to shape chemistry responsibly while enabling our customers to innovate with confidence.”

Additives: The Silent Enablers of Modern Formulations

From dispersion and wetting to process stability and surface quality, additives are critical to the performance and reliability of today’s advanced coating and ink systems. With ELARA, Hubergroup Chemicals unites its extensive expertise in polymer and surface chemistry into a well-structured, application-focused additive platform.

The name ELARA, inspired by one of Jupiter’s moons, represents stability, precision, and guidance within complex systems. Each additive in the range is engineered for a specific function—delivering exceptional performance both on its own and as part of a perfectly balanced formulation.

A Structured Portfolio Addressing Key Formulation Challenges

Guided by the philosophy “Shaping chemistry. Expanding horizons.”, ELARA unites a range of high-performance dispersing and wetting additives engineered to meet the evolving needs of modern formulations:

ELARA Disperion 400 – Non-aqueous dispersing agents designed for organic and inorganic pigments, carbon blacks, extenders, and matting agents. They enable high pigment loading, outstanding colour development, and excellent process stability in solvent-based, solvent-free, and UV/EB systems.

ELARA Disperion 500 – Aqueous dispersing agents that ensure consistent colour strength, reproducible quality, and broad binder compatibility. Ideal for VOC-free and biocide-free coating and printing ink formulations.

ELARA Wetora 300 – Multi-purpose wetting agents suitable for water-based, solvent-based, solvent-free, and UV-curable systems. They enhance substrate wetting, promote uniform pigment incorporation, and minimize surface defects—even on difficult-to-wet substrates.

“ELARA represents a new level of system understanding,” says Franziska Trapp, Technical Marketing Manager Coatings at hubergroup Chemicals. “Each additive line is developed with the formulator’s reality in mind – balancing technical performance, regulatory compliance, and processing efficiency.”

Source: Hubergroup