MIPA SE Expands in North America: Fleetwood Products Rebranded as Mipa USA

MIPA SE has reinforced its commitment to growth and long-term presence in the North American market. Effective July 1, 2025, its long-standing U.S. importer, Fleetwood Products, Inc., based in New Jersey, has been rebranded as Mipa USA, Inc. This strategic move marks the planned business succession of a trusted partner. For several decades, Fleetwood Products—successfully managed into its second generation by Joe Fischer—has served as a reliable and competent distribution partner of the Mipa Group.

"With the establishment of Mipa USA, we are setting the course for the next phase of our development in the North American market," says Markus Fritzsche, CEO of MIPA SE. "We thank Mr. Joe Fischer for the decades of trusted cooperation and look forward to continuing this successful path together under a new structure."

Mipa USA, Inc. will be led by Matthew McGraw, who brings extensive industry expertise and long-standing experience in the coatings and surface finishing sector. Under his leadership, the company will maintain its established direction while driving targeted further development.

For customers, distributors, and partners, all essential aspects will remain unchanged: familiar contacts, high service standards, and reliable supply chains will continue without interruption.

This development highlights MIPA SE’s strategic commitment to the North American market and marks an important milestone in the company’s global growth strategy. With its direct presence through Mipa USA, the company is establishing a stronger foundation for closer customer relationships, faster responsiveness to market requirements, and the targeted expansion of its product and service portfolio.

Through this step, the Mipa Group reaffirms its long-term commitment to the North American market and invests in a stable, future-ready distribution structure to the benefit of its partners and customers.

Source: MIPA