Sun Chemical Expands Metallic Inks Portfolio to Address Growing Market Demand

Sun Chemical has expanded its metallic inks portfolio to meet the growing demand from converters and brand owners for high-impact packaging solutions that improve shelf appeal, offer greater design flexibility, and create premium visual effects across a wide range of applications worldwide.

As brands increasingly compete for consumer attention in crowded retail environments, metallic inks provide an effective way to add depth, brilliance and visual differentiation to packaging. Sun Chemical’s metallic ink solutions enhance shelf appeal and create distinctive visual effects across a range of applications, including labels, folding cartons and flexible packaging.

Sun Chemical provides a wide range of metallic inks for flexographic and gravure printing, including water-based, solvent-based, and UV-curable formulations that support many packaging applications and production processes.

Sun Chemical uses its own high-performance pigments and profound knowledge of pigment technologies to offer a wide range of metallic effects, from cost-effective finishes to premium high-lustre and mirror-like appearances.

Sun Chemical’s portfolio includes a range of metallic flake technologies, such as cornflake, silver dollar, and vacuum metallised pigments (VMP), allowing customers to achieve the right balance of brilliance, opacity, visual effects, and cost efficiency.

For certain applications, the company’s metallic inks can also help support sustainability goals by reducing the need for metallised films and foils, while still maintaining a premium appearance.

With over a century of experience in metallic pigments and a global manufacturing and service network, Sun Chemical offers innovative metallic ink solutions backed by technical expertise, regional support and reliable supply.

Jim Felsberg, Director Product Management, Packaging Inks, Sun Chemical, comments: “Converters and brands are looking for solutions that combine visual impact with performance, flexibility and sustainability. Sun Chemical’s metallic inks deliver premium brilliance effects across a wide range of substrates and print processes, helping customers create distinctive packaging while supporting sustainable packaging initiatives.”

Source: Sun Chemicals