Baumit and Celanese Partner to Develop Façade Plaster and Paint Solutions Using Carbon Capture Technology

Baumit has partnered with Celanese Corporation, a global specialty materials and chemical company, to utilize carbon capture and utilization (CCU) technology in supplying binders for sustainable paint and plaster solutions for its European customers.

Celanese's ECO-CC products transform waste emissions into chemical raw materials by capturing industrial CO2 that would otherwise be released into the atmosphere. This captured CO2 is chemically converted into a key component of vinyl acetate-based emulsions, which serve as raw materials for binder production. The process reduces reliance on fossil fuels, supports a circular economy, and lowers carbon emissions compared to traditional methods. While CCU and fossil-based feedstocks are blended, they are precisely tracked using mass balance accounting.

Baumit’s partnership with Celanese reflects their shared commitment to sustainability and innovation. This collaboration is projected to cut the carbon footprint of Baumit’s render and paint products by over 5,000 tons of CO2 emissions annually.

“We are pleased to partner with Celanese as part of our GO2morrow sustainability goal to significantly reduce CO2 equivalent emissions by 2030,” said Roman Stickler, Chief Marketing Officer, Baumit. “Using the CCU process to recycle CO2 into 100% of the binders used for façade plasters and paints helps create a more circular economy and reduces the carbon footprint of Baumit products.”

“Our collaboration with Baumit to recycle carbon emissions to produce their binders is a perfect example of why this capability is important,” said Kevin Norfleet, global sustainability director, Acetyls, Celanese. “Our CCU platform creates unique opportunities to create a more circular economy within the built environment.”

Source: Celanese