Diamond Vogel has sold its architectural paint business to Spectrum Paint.

Diamond Vogel is undertaking a strategic transformation in its approach to the architectural coatings market. As part of this transition, the company is divesting its retail stores that cater primarily to painting contractors, homeowners, and maintenance professionals. Spectrum Paint has agreed to acquire Diamond Vogel’s architectural paint business across eleven locations and will take over operations at eight stores in central Iowa. Spectrum intends to maintain operations at these sites and retain the majority of the existing employees.

“In today’s evolving retail landscape, success demands continuous innovation and focus,” said Jeff Powell, CEO of Diamond Vogel. “Our strength lies in paint manufacturing, and we recognised the need to reinvest in our core capabilities rather than retail operations. We’re pleased to partner with Spectrum Paint, a company known for delivering exceptional customer experiences. Spectrum will continue to offer our premium architectural paints and coatings to the market.”

As Diamond Vogel steps away from the retail sector, the company is shifting its focus to serving industrial customers through a new industrial service centre model. This approach is aimed at supporting manufacturers nationwide by providing local inventory, specialised colour matching, and efficient order fulfilment. To implement this model, twelve existing Diamond Vogel locations will be upgraded.

Diamond Vogel remains dedicated to manufacturing high-quality architectural paints, which will continue to be offered through its acquisition partners. “Manufacturing is at the heart of who we are,” Powell added. “This strategic move allows us to return to our roots and reinvest in what we do best—making exceptional coatings.”

The company is in ongoing discussions with prospective buyers for its remaining retail locations focused on architectural paints.

Source: Diamond Vogel