SOPREMA U.S. Finalizes Brand Integration for Coatings and Roof Maintenance

SOPREMA U.S. has officially completed the integration of Tropical Roofing Products into the SOPREMA brand. Customers will now begin to see SOPREMA-branded packaging across the entire coatings and roof maintenance product portfolio, while continuing to receive the same trusted product performance and reliability.

This integration streamlines and strengthens the overall brand experience and aligns with SOPREMA’s long-term strategy to drive innovation, expand its product offerings, and reinforce partnerships across the industry.

“Our priority was making this brand evolution seamless for our customers,” said Tim Kersey, CEO. “We’ve kept or improved product performance and reliability, enhanced our support tools, and unified the brand to reflect SOPREMA’s nationwide strength.” 

Customers now have access to updated brochures and signage, along with Sop’Direct—a mobile app that provides language translation, product documentation, and convenient access to technical resources.

SOPREMA coatings sales representative remains available to support customers, and the brand transition has already enhanced clarity and consistency across markets. Through this transition, SOPREMA reaffirms its commitment to innovation, reliability, and customer success.

Source: SOPREMA