WEG announces strategic entry into the U.S. industrial coatings market through key acquisition.

WEG announced that it has signed an agreement to acquire the assets of Heresite Protective Coatings, a U.S.-based industrial coatings company. The deal is valued at US$9.5 million, subject to customary post-closing adjustments. The acquired assets will be consolidated into WEG’s financial statements beginning in May 2025.

Founded in 1935 in Manitowoc, Wisconsin, Heresite Protective Coatings is a well-established industrial coatings company specialising in protective solutions for HVAC equipment operating in harsh environments, particularly in the oil and gas and water and wastewater sectors. While headquartered in North America, Heresite has a strong global footprint, with 70% of its sales generated outside the United States and a network of certified partners worldwide. In 2024, the company reported net operating revenue of US$8.6 million and an EBITDA margin of 22%.

“The products and services of Heresite Protective Coatings complement our vision of providing innovative and sustainable solutions to our customers. This acquisition represents an important step in expanding our business in North America and reinforces our commitment to strategic high-tech niches,” explains Rafael Guerreiro Torezan, Managing Director of WEG Coatings.

For more than 40 years, WEG has built strong expertise in the production of liquid and powder coatings through its operations in Brazil, based in Guaramirim (SC) and Mauá (SP). This solid foundation in the domestic market has supported the Company’s international expansion, which now includes two manufacturing facilities abroad—one in Atotonilco de Tula, Mexico, and another in Hidalgo, Argentina.

Source : WEG