BASF Coatings Forms Strategic Partnership for Aftersales Market Expansion
BASF Coatings Division has announced that BMW Group has chosen the premium refinish brands Glasurit and R-M as preferred paint suppliers for its aftersales network. This strategic partnership spans 50 markets where BMW Group does not offer its private label. The collaboration will feature the Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolios, designed to transform body shops globally with a focus on sustainability and high-performance solutions.
BASF Coatings provides BMW and MINI body shops with a comprehensive range of refinish solutions, ensuring optimal process efficiency and superior product quality. Additionally, training programs will equip BMW Group’s body shop painters and owners with the skills needed to create a sustainable environment within their operations.
“By partnering with BMW Group, we are excited to contribute to the future of body shop sustainability,” stated Chris Jackman, Director, Global Strategic Account Management at BASF Coatings. “Our premium portfolio Glasurit 100 Line and R-M Agilis stands out for its exceptional performance, achieving less process time compared to standard basecoat lines. Its advanced formulation also significantly reduces material consumption per application. Moreover, our ability to simplify certain 3-stage colors into 2-stage colors further enhances speed and sustainability in the refinish process.”
As the automotive refinish industry continues to evolve, this collaboration between BASF Coatings and BMW Group signifies a shared commitment to innovation, quality, and sustainability in the market.
Source: BASF

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