PPG launches SEM automotive refinishing solutions in Mexico

PPG announced the launch of its SEM® brand in the automotive repair industry in Mexico. Backed by more than 70 years of experience, the SEM brand manufactures products for vehicle surface preparation and repair, including abrasives and finishing solutions.

Widely recognized by automotive professionals in the United States and Australia, the SEM brand has built a strong reputation for solutions that improve refinish efficiency and deliver high-quality finishing results. Through its “The choice of the pros” positioning, the brand aims to help painters, detailers, and automotive repair specialists achieve professional-grade finishes while reducing material waste by offering specialized solutions for every stage of the repair process. From high-performance abrasives for efficient surface preparation to precise masking systems and fast aerosol-based minor repair solutions, SEM products are designed to simplify workflows and ensure consistent, high-quality finishing results.

“In Mexico, more than 45,000 automotive painters work under pressure to deliver high-quality finishes – performance at the body shop level is critical to profitability and customer satisfaction,” said Alejandra Gallego, PPG director, allied products, automotive refinish. “Therefore, every phase of the process becomes especially relevant. Surface preparation can represent up to 60% of a refinish job, making it a critical step. Any failure directly impacts adhesion, color, and the final finish, making high-performance solutions essential.”

The SEM brand now offers a broad portfolio in Mexico, providing solutions for every stage of the vehicle refinishing process. The range includes high- and mid-performance abrasives for fast and uniform sanding, detailing products for improved correction and finishing, high-performance masking tapes for accurate application, and an advanced custom aerosol system designed for quick and clean touch-up repairs in workshops.

“The introduction of the SEM brand in Mexico expands PPG’s offering for the automotive refinish market, allowing us to provide more comprehensive solutions for body shops,” said Juan Pablo Reyes, PPG sales and business development manager, Mexico, Automotive Refinish. “By broadening our portfolio beyond coatings, we help customers improve efficiency, consistency and the overall performance of their repair processes, supported by PPG’s leading technology, expertise and trusted brands.”

Source: PPG