BASF Coatings sets a new benchmark in end-to-end digital color solutions for body shops with its Refinity platform.

BASF Coatings has integrated a comprehensive range of digital business solutions for the automotive refinish industry into its cloud-based platform, Refinity. This platform empowers body shops around the world to confidently adopt sustainable digitalization. With the latest enhancements—including a new color innovation and added features—automotive refinish customers now benefit from an advanced digital color experience, along with seamless access to business and training tools.

Refinity utilizes cutting-edge color scanning technology with its latest spectrophotometer, ScanR. This device offers the fastest and most accurate color matching solution, delivering flawless results with unmatched precision and reliability. In just 30 seconds, ScanR takes five accurate measurements and includes features like automatic Vehicle Identification Number (VIN) and license plate recognition, reducing errors and saving time. It also has scratch detection capabilities and provides access to the industry's largest color database for precise identification and perfect color matching.

The newly redesigned ImagePLUS feature is fully compatible with previous-generation spectrophotometers, offering body shops maximum flexibility. It enables body shop managers and painters to accelerate the color identification process with improved, intuitive high-quality visualization and accuracy. On-screen color retrieval simplifies data interpretation, while real-time comparisons minimize spray-outs and enhance efficiency. With enhanced spectral curve analysis and precise detection of effect particles and texture, ImagePLUS further refines results, ensuring the perfect color match with minimal material waste.

"Thanks to our expertise in color technology and sustainability, and developments with our OEM partners and customers, Refinity is set to enhance body shop performance in all areas. We are now able to offer a state-of-the-art cloud solution providing customers worldwide with a seamless digital color experience," says Chris Titmarsh, Senior Vice President Automotive Refinish Coatings at BASF.

Powered by scientific expertise and color innovation, BASF Coatings enables manufacturers and designers to meet consumer preferences with exceptional precision. Integrated with the fully automated Alfa CR4/6 mixing machine, the digital color process offers unmatched speed and accuracy, capable of completing up to six mixes at once. This efficiency optimizes body shop workflows while reducing waste, further supporting BASF’s commitment to helping customers achieve their sustainability goals.

Source: BASF